Small Changes, Big Results
A couple of weeks ago, I attended Tony Robbins’ Business Mastery conference. It was incredible, as always.
One of the biggest takeaways from the event was the concept of how small changes compound to produce big results.
He told a story of optimizing a sales process to create a 117% increase in revenue by increasing leads by 20%, then optimizing the next 3 steps in the sales process by 4 to 6% each. It was fascinating how simple it was and how he got the entire team on board to make these changes.
While the focus was on increasing revenue, I couldn’t help but focus on the part where his A players were producing massively more than the other employees. Part of his process was getting the top producers to share what they were doing and help the rest of the team implement those strategies.
When you think about organization, you probably think about putting files in folders, cleaning out old stuff, and maybe renaming files so they’re easier to find. But it can go so far beyond that.
It’s also creating a place where you can record your processes so others on the team can find them. It’s reviewing those processes regularly so you can update and optimize on what you’ve learned. It’s making sure you’ve set up a folder structure that makes sure all the things someone needs to perform their job are right at hand and easy to update. (How many times have you gone to find a process and realized it's outdated so it never gets used or you just recreate it?)
We all have to focus on revenue in our businesses to keep our doors open. After a while though, we need to slow down for a short time to regroup, explore what’s working and what’s not, then make sure we’re on the right path.
Once you figure out what works, document it and make it the standard. Set an appointment with your team for quarterly planning and add reviewing documentation/SOPs to the agenda.
What you might find is after something new becomes routine, you’ll notice things that can be optimized and/or automated. And if you measure your results, you and your team can get really excited about the impact these small changes can make.
What do you need to organize? Set an appointment with yourself or whoever should be involved and commit to that time. It feels really good to get organized and attend to something you’ve been putting off.
