My Favorite Email Tool and How to Use it With Your Executive Assistant

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I am completely obsessed with Spark right now. It’s by far my favorite email tool that I’ve ever used. One of the biggest things it’s done is enable my assistant and me to be able to discuss next steps and responses for emails without having to send emails back and forth to each other. It allows me the ability to give her full control of my email, with me having the security that if she needs my help on something, she can get it.

Here’s the how Marissa and I are using with Spark for email and how you and your EA can implement it:

Create a Private Email

When I decided to give up control over my email to my assistant, I realized it was too hard for me to have to go into the same inbox as her. It was confusing and frustrating for both of us, so I went ahead and created a private email account that I only share with her and my family members. I would encourage every executive to do this. It will save you tons of time and takes the temptation away from micromanaging your email when your EA really needs to be in charge of that. It can simply be private@yourcompany.com or something a little more personal or hard to figure out like nickname@yourcompany.com or initials@yourcompany.com.

Make Your Existing Email Account Your Public Email

While you’ll have access to your private account, your EA will have control and access to your public account. I just kept my address as shawn@thedigitalorganizer.com which has been my email for a long time. This way, it doesn’t confuse clients.

Create an Alias for Your EA

We decided it was going to be easier for Marissa to work out of one inbox rather than toggle between hers and mine. So we decided to create an alias for her so that she could still respond to messages as herself, but work out of one inbox. Her alias is just marissa@thedigitalorganizer.com. It’s perfect because I didn’t want her responding “as me” but rather “on behalf of me” from her own account.

Give Up Control

Once you have your accounts in place, it’s important to establish a workflow. First and foremost, you must give control of your inbox up to your assistant. Just like your calendar, if you both are trying to manage it, you will eventually screw something up or drop the ball. One person managing it is imperative.

EA Filters Your Inbox

What’s amazing is that now I don’t have to access my public inbox anymore. Instead, Marissa filters all my messages and only shares with me the ones that I need to respond to or that she has questions about. For instance, all scheduling questions she’s able to respond to from her alias since she manages my calendar. So anytime a client emails me trying to book a time, she responds. I never even see the emails which is great. Helps me to spend less time on email and more time with my clients.

When an email comes into the public inbox Marissa has a few choices:

  • If she knows the answer or it’s a scheduling question: she responds as herself using her alias

  • If she doesn’t know the answer but I don’t have to respond: she will share the message with me (at my private account), comment asking her question, I respond to her, and then she can respond “on behalf of me” from her alias

  • If she doesn’t know the answer and needs ME to respond: she will share the message with me (at my private account), comment asking me to respond, and I can respond from my public account

This has been literally a game changer for us! Now that we have the option to discuss emails on Spark or even write drafts together it's helped me cut down on my time on email drastically.

This is just the tip of the iceberg for EAs and Executives and their workflow and making email run seamlessly, but it has made both Marissa and my lives way easier since starting! Spark is seriously a revolutionary tool for email and I highly encourage you and your executive assistant to begin using it.

If you need me to help you set up Spark or help teach you and your EA how to use it, I’d love to help! You can schedule a session with me (I recommend at least two-hours) here.

Did You Miss My Facebook Live
Last Week?

I shared my favorite email tool since Gmail came out in 2004. I’m so excited about it! Marissa (my assistant) and I have been using it for a few weeks now and it’s dramatically improved our communication and efficiency! If you work in a team environment and regularly have to collaborate over email then you’re absolutely going to want to know about this tool!

70+ New Emoji’s Coming with iOS 12.1

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We aren’t exactly sure when this will be released--rumors are saying late October or early November. One thing’s for sure, there’s over 70 new emojis coming with the iOS 12.1 update including a skateboard, red and curly hair options, and toilet paper among others.

New Macs & iPads to be announced October 30th

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Well, we’ve been waiting for Apple to come out with new computers and iPads and it seems like it’s finally happening! They announced another live event happening on October 30th at 10 am Eastern Time. Stay tuned for more updates on this! You’ll be able to live stream on their website or on your Apple TV.

iPhone Xr is Now Available for Pre-order!

I’m really excited about the new iPhone Xr. I think this is the perfect “budget” option. There’s not very many cons to this...maybe the only thing being the camera isn’t quite as sophisticated as the Xs & Xs Max, but it’s still pretty freaking amazing. One thing I am happy about is the storage options: 64GB, 128GB, and 256GB. You can purchase them here.

A Mug That Keeps Your Coffee Hot and Tracks Caffeine Intake

I think this is so cool. First off, this mug keeps your coffee or tea hot for hours a time. Perfect for those of you who a so busy you forget to drink your coffee. And it just got even better. It is now integrated with Apples Health where it will track your caffeine intake so you don’t go overboard with the coffee during the day. Pretty cool! Available at an Apple Store near you.

Quit Wasting Your Time Typing the Same Email with TextExpander

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I know we’ve mentioned this app before, but my assistant was raving about it last week when I asked her to follow up with a ton of my clients. Rather than spending hours typing up the same email or trying to have to copy and paste sections, I showed her how to use TextExpander. It took her a little less than an hour and a half to follow-up with every client I’ve met within the last month and a half. She still had to personal each follow up, but it cut her time way down. Can’t recommend this app enough if you regularly sent out the same emails or if you find yourself constantly typing the same information.


So excited about my newly updated ebook! We went from 10 apps to 12, because there’s just some amazing ones out there that I’m loving. As a thank you for subscribing to my newsletter, you can download the ebook here for free! I would also love to hear your feedback and what you think of these apps. As always, if you need help implementing any of these apps into your workflow, I’d love to help you. You can schedule an appointment with me here.